Sanjeev Mehra

VP, MALL OPERATIONS, South City Projects

A fourth generation retailer in the family business, worked with McDonald’s in the U.K. & sharpened his retail skills with the Apeejay Group heading the Oxford bookstore & Cha bar chain. Well versed in Sports marketing, having spent the first four years of his stint in India, setting up Tiger Sports Marketing,Spent four years in the appliances trade with IFB Industries understanding distribution networks across the country and specifically eastern India, both rural & urban. Extensive travel in China, with appreciation of the retail Infrastructure & the development of retail in China. Currently looking after The South City Mall, one of the India’s largest malls. Highly disciplined and extremely system oriented, a stickler for rules.