Chua Zi Jun

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A director at DP Architects (DPA), Mr Chua Zi Jun has 14 years of experience in Architecture with a specialty focus in Retail and Mixed-Use developments, which combine shopping, entertainment and recreational elements into a singular integrated experience. Today, Mr Chua heads the retail and mixed-use typology group in DPA. He believes that malls will no longer be just retail centres; but will transform into ‘leisure retail’ nuclei – vibrant spaces for people to meet and enjoy leisure activities beyond shopping. This paradigm shift is simultaneously driven by the retailers’ ability to redefine the brick-andmortar retail experience and the growing sophistication of consumer demands and preferences. Mr Chua and his research team are exploring and furthering architectural design in order to create a unique retail experience that better serves both the retailer and the shopper in this age of digital technology and advancement. As an architect, Mr Chua is committed to creating a more memorable leisure retail experience. Leading numerous projects around the world from India, China, Malaysia to Kazakhstan, he works closely with developers and retailers alike; carefully translating his research into his design schemes and reshaping both the retail experience and the urbanscape, one leisure retail mall at a time.