Wherever there is a mobile screen or digital screen, that is where your shopping centre must be present – how do you make yourself omnipresent – extension of physical shopping centre space to the digital and virtual medium
– “Virtu-real” formats – more interactive retail experience – touchscreen navigation panels, virtual fitting rooms, magic mirrors, augmented-reality zones
– Merging online and offline retail using “social shopping” – digital screens in transport-arrival zones, piazzas, shop windows, major junctions of the shopping district. These can help consumers find products, access reviews, and then direct them where to buy
– Future of shopping: drones, digital mannequins, leaving without paying (Amazon Go)
– Smartphones for e-checkouts and click-and-collect services – blend offline and online shopping experience
– Integrating Tech into the Retail Experience – integrating the retail, digital and mobile experience