The retail industry is going through dramatic digital transformation. Underpinning the new era of retail are the omni channel customer experience, digitization of commerce scenarios, and big data analytics among other things. With the transformation of retail industry, consumers are now at the center of the entire industry ecosystem. To better meet consumer demand, widespread convergence and innovation have emerged in the retail market. Looking at attempts to transform the brick and mortal retail, innovations are led with intelligence-based management operations leveraging the data and analysis capabilities. Advances in technologies and analytical capabilities are giving participants in the retail market more opportunities and means to interact with consumers and more options to reshape the value chain.