The annual IMAGES Shopping Centre Awards are adjudged on the basis of performance in operational benchmarks along with qualitative factors such as Zoning in the Shopping Centre, Customer Service, Tenant Relations, Marketing / Consumer Promotions in the Shopping Centre, Corporate Social Responsibility (CSR) & Environment, special features or achievement during the assessment period. Due to their 360-degree evaluation process, the ISCAs have come to be established as the premier recognition for shopping centre excellence in India. The coveted trophies for the 10th edition of ISCA will go to India’s most forward-looking, innovative and exciting shopping centres and professionals for achievements in the year 2016-17. The final names will be announced at the glittering ISCA 2017 ceremony on May 10, 2017 at the Renaissance Hotel, Mumbai.