The shopping centre has been perhaps the most successful land use, real estate, and retail business concept of the modern age, and it has become the most powerful and adaptable machine for consumption that the world has ever seen. India Shopping Centre Forum recognized the importance of best practices in this business, as consumerism and retail development escalate swiftly in India. Among ISCF's key objectives were to promote knowledge and research in shopping centre development, facilitating business development for developers, retailers, architects & designers, urban planners, policy makers and investors. The Forum included a large exposition, which offered opportunities for developers to showcase upcoming retail real estate projects to retailers from India and overseas and also enabled shopping centre and retail support companies to scout for business opportunities.

Simultaneously, a series of workshops, talk shows, panel discussions and CEO conclaves at the Forum highlighted the key trends and challenges facing shopping centre developers, retail tenants, investors and support firms. With speakers drawn from the largest mall development companies, leading retail brands, infrastructure majors and support firms, the conference offered a 360 degree perspective on India's fast-evolving shopping centre industry.